Skip to content

Alarm + habit tracker with attitude

Motivation that hurts.

Set a goal. Skip it. Get roasted out loud by a gremlin, a drill sergeant, your mom or your ex until you actually do it.

Free to download. It roasts your excuses, never you.

  • SoonApp Store
  • SoonGoogle Play

Get in before launch

Beta spots go to the waitlist first. Be the first to get roasted.

Your phone

We only email you about the beta and the launch. Leave anytime. Privacy policy.

Hear the roasts
A Toxic Coach alarm on a lock screen. Toxi says: “Get up. Be so for real.”

Excuses that stopped working

  • I'll start Monday
  • Too tired
  • It's raining
  • No time
  • Five more minutes
  • Not in the mood
  • The gym is too crowded
  • I deserve a rest day

Meet your tormentors

Pick who yells at you.

Four characters, one job: getting you off the couch. They roast the excuse, never the person.

  • Free

    Toxi

    The gremlin that lives in your phone

    “Get up. Be so for real.”
  • Free

    Sarge

    Your personal drill sergeant

    “I've seen wet socks with more discipline!”
  • Pro

    Mom

    Not mad. Just disappointed.

    “I'm not mad. I'm just… disappointed. Again.”
  • Pro

    The Ex

    Unbothered. Moved on. Still judging.

    “And you wonder why I left.”

Every voice is an AI-generated character. No real person was cloned (or harmed).

How it works

Three steps. Zero mercy. (Unless you ask for it.)

  1. Commit

    Tell it what you keep skipping: waking up, the gym, studying, that side project. Pick the days and a deadline.

  2. Get nagged

    As the deadline gets closer, your coach turns up the heat: mild, then spicy, then savage. Out loud and on your lock screen.

  3. Do it or get roasted

    Check in and earn grudging respect, XP and a streak. Skip it and hear about it. Your excuse gets a reply too.

What's inside

Built to beat your excuses

  • The roast alarm

    Wakes you up in your coach's voice and won't shut up until you finish a mission: shake the phone, solve math, scan your toothpaste or type the shame phrase. Snoozing costs XP.

  • Goals for everything

    Gym, study, reading, the side project, waking up. Daily habits with deadlines, plus a focus timer that catches you sneaking off to scroll.

  • Streaks, XP and respect

    Climb from Couch Potato to Toxi Is Scared of You. Save streaks with freezes and watch your coach go from furious to secretly proud.

  • Roast cards

    Turn any roast into a vertical card for your Stories, TikTok or the group chat. Your shame, beautifully designed.

  • Roast a friend

    Send someone a link with a pre-approved roast from your coach. It plays in the browser, no app needed, and self-destructs in 7 days.

  • Mercy mode

    Rough day? One tap pauses the roasts for 24 hours and your coach turns kind. Being sick never gets roasted.

Free vs Pro

Start free. Upgrade when the guilt kicks in.

Free

Already annoyingly effective.

  • 1 alarm with 2 wake-up missions (shake, math)
  • 3 goals + 25-minute focus timer
  • Toxi and Sarge
  • Mild and Spicy roasts
  • Roast cards and roast-a-friend links
  • 1 streak freeze for every 7-day streak
Most painful

Pro

For people who need the full treatment.

  • Unlimited alarms and every mission
  • Unlimited goals + custom focus sessions
  • Every coach, including Mom and The Ex, plus new ones as they drop
  • Savage mode (bleeped), plus Uncensored for adults
  • 2 streak freezes every month
  • Roast cards without the watermark

Pro comes as a subscription or a one-time unlock. You'll see the exact price in your currency in the App Store or Google Play before you pay, and you can cancel anytime from your store account.

FAQ

Questions, answered (with attitude)

Is it mean?

It's mean to your excuses, not to you. The coaches roast laziness, snoozing and broken promises, never your body, looks, identity, health or anything you can't change. You pick the intensity (Mild, Spicy or Savage), Savage swear words are bleeped, and “I'm sick” is never roasted.

What's Mercy mode?

One tap pauses every roast for 24 hours and your coach turns kind. Use it on rough days, no explanation needed. If you're going through something heavier, please talk to someone: our support page lists free helplines.

Are the voices real people?

No. Every voice is AI-generated and designed from scratch for these fictional characters. No real person's voice is cloned or imitated, and the app says so.

Will the alarm actually wake me up?

That's the plan. On Android it takes over the lock screen and keeps going until you finish your mission. On iPhone with iOS 26 or later it uses Apple's alarm system, so it rings through silent mode and Focus, and if you hit Stop without doing the mission, it rings again. Older iPhones get a chain of loud notifications (ringer on).

How much is Pro?

It depends on your country. The App Store or Google Play shows you the price before you buy, and the free version stays useful forever.

Isn't roasting a friend just bullying?

Not the way we built it. You can only send pre-approved Mild or Spicy lines about procrastination, never your own text. Links aren't listed anywhere, expire after 7 days, and every roast page has a report link.

What happens to my data?

Your goals, alarms and history stay on your phone. No ads, no selling data, no tracking you across apps. The details are in our privacy policy.

Which languages?

English and Spanish, each with its own jokes: we write them, we don't translate them. More languages and regional Spanish packs are on the way.

SupportPrivacyTerms

Your excuses called. They're scared.

Download Toxic Coach and get roasted into shape.

  • SoonApp Store
  • SoonGoogle Play

Get in before launch

Beta spots go to the waitlist first. Be the first to get roasted.

Your phone

We only email you about the beta and the launch. Leave anytime. Privacy policy.